As a makeup artist, I have tried every makeup brush imaginable. After a year of comparing and testing each brush, I was still left desiring a line of brushes that ticks all the boxes: easy-to-use, vegan, immediately satisfying, and so aesthetic you'd want them on display.

Sou products will give you the confidence to apply makeup sou easy. We will continue to grow bringing you the best makeup tools for a flawless application.

XO, Shelly